How I got here…

My name is Jayden Lane and I’m an Australian professional bareback bronc rider from Proserpine, Queensland.

Unlike many riders, I didn’t grow up around rodeo. I only started riding when I was 19 years old, but once I climbed on my first bronc I was hooked. What started as a challenge quickly turned into a serious passion and career.

Through hard work, plenty of miles on the road, and learning from some of the best in the sport, I’ve been able to work my way up the ranks of professional rodeo. In 2025 I finished 3rd in Australia in the APRA bareback riding standings, one of the biggest achievements of my career so far.

Rodeo is one of the toughest sports there is, both physically and mentally. After coming back from injury, staying motivated, focused, and ready to perform is more important than ever.

That’s part of what led me to start stocking Bucked Up Energy Drinks. It’s a drink designed for people who push themselves — athletes, tradies, and anyone chasing big goals.

For me, Bucked Up helps keep me energised, focused, and dialed in, whether I’m training, travelling, or preparing to get on the next bronc as I continue my pursuit of a world title.


Bucked Up's Energy Drinks are designed for those who push themselves to new limits

Become an unstoppable force with Bucked Up's powerful host of nootropics, energy boosters, and natural caffeine. You won't find a better-tasting boost—without the crash—anywhere else.